Whoever controls the media also controls opinions and attitudes of the people and there is little can be done to rectify this.

To what extend do you agree or disagree? You should spend about 40 minutes on this task. You should use your own ideas, knowledge and experience and support your arguments with examples and relevant evidence.

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Media is getting powerful nowadays yet its believed that many are misusing such power. Some are of the opinion that people or industries controlling the media have the tendency to control the opinions and attitudes of public and there’s very little space for someone to do anything about it. I totally agree to the statement given. I will talk about my viewpoints in the upcoming paragraphs.

The growth of any individual or a company is directly dependent upon the kind of publicity they want to do, the story they want to tell to attract supporter, buyers or investors. They involve influencers and role models for such work as they are heard and followed. For eg: Nykaa was a company started on low budget, but then Shraddha Kapoor, Alia Bhat was asked for promotion and they invested in the shares too, this company is running with flying colors most of the women are its subscribers all because of the way they planned the publicity and marketing strategies.

Secondly, We have seen in the past and in current situations also humans have the tendency to trust and believe on things which are repeated or being supported by close ones. So we as humans are backed by emotions and pain point of these medias is that they hit us hard on the topics that we can easily relate to and this in turn helps them in controlling and driving the thought process and grasping the attention of all naïve people.

In conclusion, media house are greatly influenced by people backing it with funds and their positions which completely impacts and control common people’s opinions and through process and its very difficult to improve such situations.


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